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Articles in Home | Business | Marketing | Branding Title|Newest|Oldest What Makes A Winning Logo?  By : Gen Wright There are some things a company has to have from the very beginning. For example, a name and a logo. Some names can make or break brands, even though I'm sure we all know several lamely named brands that have made it big and vice versa. Giving Your Customers Timeless Promotional Items Will Keep Them Close to You  By : Zongora Zoli It is easy for businesses to forget about their customers when promoting their various brands. Many companies don't think of their customers as real people who will actually use the promotional items they are getting. If you as a company offer the wrong product for the season, for example, these gifts will definitely not be appreciated. Look Inside To Discover How To Increase Brand Awareness With Tv Ads  By : pop courn Television advertising is one of the best ways to promote a business enterprise. Television commercials do reach large numbers but it is not a guarantee they will all be interested. Your Media Brand Photo Is Spreading Rumours - But What's It Saying?  By : William Penworthy A creative media brand photo has a huge responsibility, being the public face of your business and the first point of contact in many cases. What should you consider when planning a media photograph or a brand image? Why Branding is Crucial to Learning How to Build an Internet Home Business  By : Rick Branding is one of the most crucial factors to consider as you learn how to build an Internet home business. An internet marketing business is not about programs or products. An internet home business is about you; it's about me. It's about the reputation we are trying to build for ourselves and our Internet marketing business. Branding In The Digital Age  By : Gen Wright In many ways, branding is as much an art as it is a science, a technique of knowing how to read the mercurial moods of the purchasing public. In the age of the digital marketplace and an ever-connecting world population, new challenges and ideas present themselves to the savvy business. Anyone with a brand to promote must heed these signs or find themselves left behind. How to get the company name you want and what happens once you secure that name  By : Rich Muir The choice of a company's name is crucial for every business or organisation. It may be a word or a series of words that is ideally used to set an entity apart from the other registered entities. Discover more about getting a new company name and what is involved. Small company rebranding revives your business, brand or service with new identity  By : Kev Massey Small Business rebrand revives your business, brand or service with new identity. Rebranding can happen to new or existing products or soon to be launched products. Branding - For Better or Worse  By : Gen Wright Many times, no one can predict what will make a brand into a particular success or failure overnight. However, every company can take three common sense steps to protect their brand and the products it represents. Importance of Branding your company  By : Max Luke Your company wishes to create a positive impression in the minds of consumers. Opposing to what generally people believe, branding isn't solely a logo. Your firm objective, concentration, and image all combine to build your brand. Why should you make this effort? Oakley - The Fusion of Science, Art & Expanding the Brand  By : Neil Thompson The Oakley brand has long since been one of the leading sports brands dedicated to the fusion of science and art through its innovation in their products. This article focusses on their huge success and it is of no surprise that Oakley would expand into the creation of other brands. Quick and Easy Ways to Create an Info-product  By : Jody Gabourie Having an information product is the best way to do something once and get paid for it over and over again. Discover how easy it is to make simple, yet valuable, information products that you can offer to your prospects and clients. Focusing on a niche market  By : John King A One of the most important mistakes business owners make is attempting to market their product or service to a massive general market rather than targeting a tiny niche market. As a selling specialist, getting my clients to concentrate on a slot market is the hardest part of my job. We like to think of "branding" as the personality of a business  By : Kev Massey A brand has a character, a look, a tone of voice and a way of behaving. The question every business owner should be asking is; "how can I make my brand work - how can I make it say the right things and how can I get it to the right people". Choosing Vinyl Bags for Product Packaging  By : Bob Campbell We see vinyl bags frequently used to package sets of three lotions or several screwdrivers together. When it comes to selecting a vinyl bag for your own product, things can get a little confusing. Which bag should you choose? There are a large number of options for you to pick from. The Top Two Questions Asked By A Successful Corporate Brand Design Agency  By : William Penworthy What exactly is required of a corporate brand design agency, and how do they manage to get your business to stand out from others? The techniques they use can often prove extremely helpful in developing a clearer idea of your own business, as the following two techniques demonstrate. Business rebrand revives your business, brand or service with new identity  By : Kev Massey Small company rebrand revives your business, brand or service with new identity. Rebranding can happen to new or existing products or soon to be launched products. Rebranding is one of the most complicated challenges for a business owner as it includes immense research and development to launch a new product and live up to the customer's expectations. What are the best methods in product marketing?  By : Maria Johnsen This article contains tips about how to manage your marketing and product marketing. Product management and its issues  By : Maria Johnsen This article compare business marketing and product management. It contains significant marketing tips. Brand Awareness and the Fundamentals of Brandcasting  By : Gen Wright You have a good brand if people can recall your product or service from memory. You want them to trust you and think of you and your website before they think about any competitors. Branding isn't just for big businesses; small businesses, especially those with an online presence, can't afford not to start some kind of brand awareness campaign. Corporate Branding, what are the benefits and negatives - is it effective for small firms?  By : nicholas davison we illustrate the correct and erroneous moves during rebranding your organisation, and profile the benefits having a well-built brand can produce Photo ID cards The Importance of Reputation and Resources For Online Business  By : Jacpter Nirma To have a successful business you must have a well laid-out business plan. When starting a business an individual has to have resources in order for the business to thrive. Financial business resources are one major asset a business needs and for starters an individual needs to have a strategy of how the business will be run. Online Branding - the Basics  By : Gen Wright Online branding will increase your potential customer base and more potential customers will always equal more sales opportunities. Here are some tips for effective online branding. You Can Call It Whatever You Like, It's Still The Same Thing  By : Alex De Mostafa I love how some companies PR departments get creative(or at least claim to get creative) when they rename something but change little or nothing of the core product or business that they are renaming. It seems some companies and individuals are trying to reclaim some lost part of the market by hoping a quick name change will bring in a new rush of customers. What's in a Name? Lessons in Branding from The Elevision Network  By : Robin Rushlo When you first start a new company, probably one of the biggest struggles is what to call it. The Elevision Network was no exception. Finding just the right name took a lot of brain power, the support of management and investors, and the help of a branding expert. 5 Ways To Reinforce Your Brand's Message  By : Cash Miller To get your brand to stick with people you need to constantly reinforce the message you are trying to send. The occasional mailer or business card just isn't enough to get the job done. And here are 5 ways you can keep your message in front of your customer. Brand Marketing: Check Out the Competition!  By : Michele DeKinder-Smith Creating a powerful brand identity is all about knowing where your business stands in relation to the competition. But how do you figure that out, exactly? This article provides tips and techniques for determining your strengths and weaknesses versus that of your competition—and how to put your best foot first. The Right Logo Designer and 4 Ways on How Not to be Tricked  By : rick martin In this highly competitive world, it’s always important that you have every reason to stand out. The rise and rise of the sonic logo  By : Julian Treasure Has the traditional company logo had its day? In a world of visual overmessaging, how can companies stand out from the crowd? Sound expert Julian Treasure thinks he has the answer... Key aspects to consider while designing a business logo  By : William This article shows the importance of a business logo and why you should always pay attention to the logo design. How to Choose a Business Name.  By : As far as making first impressions go, it seems like your business name is right up there. So you've spent a lot of time soul-searching, brainstorming, sweating up the perfect business name. And then, when you do, what happens? Can You Hear Me Selling Now?  By : Daniel Sitter Your marketing message is tied directly to your brand, your identity. What are you doing each day to clarify your market position? Are you truly connecting with your marketplace? The Building Blocks of Visual Vocabulary: Flexibility  By : Erin Ferree Just like the sidekicks help out a superhero, your Visual Vocabulary together with your logo helps put the kapow into your brand identity. These Visual Vocabulary "sidekicks" are the graphics, font styles, colors, and layouts you use in your materials, and even the type of paper you print your materials on. One of the best features of a Visual Vocabulary is its flexibility. Why Entrepreneurs Divorce Their Logos (And Why It's A Bad Idea)  By : Erin Ferree Remember how excited you were when you first designed your logo? How beautiful you thought it was, and how you couldn't wait to get your first batch of business cards printed so you could show it off? How you excitedly described its meaning and subtleties to your mom (and your clients?) And the rush to the trademark office to get your new love "made official"—what excitement when the papers finally arrived! Logo design essentails  By : Santiago Martinez The first thing that comes to mind when someone mentions the word ‘Audi’ is their 4 rings logo (seemingly inspired from the Olympic logo). A company’s logo leaves a lasting impression, and for good reason; every single piece of corporate stationary from letter heads to business cards sport a company’s logo. 9 Keys to an Effective Logo  By : Erin Ferree The right logo, with the right characteristics, will boost your visibility, credibility and memorablity – which means more business for you! These characteristics include... The Role of Logo on Promotional Sticky Notes  By : Tina Rinaudo The idea behind using promotional sticky notes is to advertise your business and create brand awareness. Logo plays a very important role in promotional sticky notes. It is this logo that reinforces the idea of using these promotional sticky notes as a promotional product. A logo is a reflection of a business organisation. American Toys Market Environment in 2006 and Its Prediction in 2007  By : chinatopwin.com By the results of Stat. Report of NPD Group, it is revealed that sales volume in American toys market has reached $22,300,000,000 in 2006 and has little growth of 0.34 in 2007, and rc toys, such as rc helicopter, rc gas boat, nitro rc car, remote control helicopter, remote control car, rc car etc. will rise more than 10%. Importance of Branding: What's in a Name?  By : William This article throws light on the significance of branding a business and how carefully thought brand names can potentially result in a more successful and a profitable business. Types of Logos: Text, Symbol and Combination Logos  By : Erin Ferree There are three basic types of logos: text, symbol, and combination logos. The type of logo that will work best for your company depends on a number of considerations, such as the size of your company, the uniqueness of your name, and a variety of other factors. What image does a good brand name have on customers?  By : William This article explains the effect of branding on the image of a business in the mind of a customer. Font Basics for Branding Your Small Business  By : Erin Ferree You've designed your logo. Now you need to create some great marketing pieces to promote your business. But what pieces to create? There are so many options available that it can be difficult to decide which pieces will be the strongest and best way to publicize your business. No matter what that business is, we recommend these pieces as a first step toward marketing it. The Layers of Your Brand  By : Erin Ferree Branding is a hot topic in marketing these days, but it's defined in different ways and looked at from different angles. There are many components that make up a brand, and we call each component a Brand Layer. How does branding help in retaining and getting repeat customers  By : William This article explains how branding can help a business in retaining customers and getting repeat business. Branding Through Graphic Designs  By : Ted Turner Graphic designing is a strategic tool for marketing and communication to the public through visual representations of creative designs and logos Create Brand Awareness with Conference Bags  By : Gareth Parkin Promotional products like conference bags are also a great option to endorse your brand. Conference bags that are embossed with your company name, logo and other relevant details like the URL address or the contact number will make sure that your brand is noticed at almost every conference. Bring Your Product to Life with Personality  By : Francesca Black When choosing an appropriate mascot for your brand, first identify what you are trying to achieve. Who will conceivably buy your product or services? What kind of character would appeal to that audience? Is this a spokesperson that will stand the test of time? In what way will the personality reach out to the consumer and communicate the strengths of your product or service? Is this an image you desire? Brand Your Consulting Brilliance  By : Differentiate your products and service from your competitors. Develop a strong brand that helps you stand out from the competition. No Logo?: Launching a Business Without a Logo Can Sabotage You  By : Erin Ferree The initial lack of customers and cash flow often causes new small business owners to put off designing a logo and marketing materials professionally "until they get a few clients" or "until they get started." Unfortunately, designing their own marketing materials when they launch their businesses instead of having them professionally created will make getting those initial clients more difficult. 15 Reasons Small Businesses Need a Brand Identity System  By : Erin Ferree Business and marketing experts urge small business owners to "brand" their businesses with a logo and a set of consistent marketing materials — a brand identity system. But they rarely explain the reasons behind this advice. A logo and consistent marketing materials can increase your sales and revenue, because they convey the following impressions... Three Brand Identity Myths That Will Bring Your Business Down  By : Erin Ferree "Brand identity" is the combination of consistent visual elements that are used in your marketing materials. A basic brand identity kit consists of a logo, business card, letterhead, and envelope. It can be extended to include a Web site, brochure, folder, flyer, or any other professionally designed pieces. Many business owners have misconceptions about brand identities that can damage their businesses. Invest in your brand...not price promotions!  By : Nathan Ruby The Harvard Business review recently pubished an article on the importance of investing in your brand idenity versus focusing on discount strategies. Does the same insight hold true for retail thrift stores? A Logo Without Your Name... Can Be A Big Branding Pain!  By : Erin Ferree Why a small business shouldn't design a logo that's only a symbol (like Nike's swoosh). The 9 Advantages to Using a Visual Vocabulary in Brand Identity Design  By : Erin Ferree Visual elements are a major part of your business's brand identity design. The keystone of that design is the logo, but in many cases, the logo isn't enough to convey all of your brand attributes. A visual vocabulary is a way to reinforce and add to the messaging that is contained in your logo. Attract More Clients With A Brand Identity  By : Erin Ferree How A Logo Impacts The Know-Like-Trust Factor Brand You to Stand Out and Shine  By : Sue Currie Your personal brand needs to stand out and shine. It's not just your logo that represents your company...so do you! Read how to define your personal brand and image. What's the Measure of One Word?  By : John Jantsch Can you or your customers define your brand with one word? Playing the Product Name Game  By : Jo Ann LeQuang Naming a produc tis the sort of thing that sounds like fun until you've had to do it. In many industries, the best names are already taken and there are a lot of legal hurdles to overcome in the search for the perfect name. Alas, there may be no perfect name. But here are some tips for your organization to at least find some serviceable names. Branding Product Literature and Packaging  By : Jo Ann LeQuang Many companies rush into branding assuming it is an exercise for promotional literature, advertising, and invitations. It may be far more important to your business to brand your packaging and technical literature for the simple reason that it is the zone where your company connects most directly with your customer. Imagine if You Could Package Your Business Like McDonalds...Or Better?  By : Dean Cowley Adding value to what you're doing is what really sells your product or service, and this should certainly be the main focus. Packing also applies to YOU aswell. This article explains in detail and gives examples... 9 Keys to Building a Stand-Out Brand Identity  By : Erin Ferree Brand identity is the combined effect of visual elements in your marketing materials. A basic brand identity kit consists of a logo, business card, letterhead, and branded envelope. This basic set of materials can be extended to include a website, brochure, folder, flyer, or any other professionally designed pieces. Always Assume Positive Intent  By : Regina Barr Always assume positive intent as pressure mounts and people become stressed. Planning Ahead For Visual Consistency  By : Erin Ferree While we recommend that you contract with the same designer or design team while creating your brand identity materials as possible, we know that this scenario is not always possible. Splitting a Brand Design Project Between Two Design Firms  By : Erin Ferree Splitting a branding project typically results in a lack of consistency between pieces in your marketing kit. All of your brand materials should have similar design elements. When a project is split among different design firms, often those firms don't have a similar style, and you can wind up with print collateral, for example, that looks dramatically different from your website. To Tag Or Not To Tag?  By : Erin Ferree A tagline is a succinct phrase that communicates some of the basics of your brand. Ideally, your tagline is also memorable and helps your target audience relate to your business. If used correctly, a tagline can be a powerful part of your marketing strategy. Does your hospital have a brand?  By : Kelly Robbins Differentiating your hospital from your competitor’s can be a daunting and frustrating task. We discuss techniques other industries use to market themselves differently than their competitors do. Four Brand Identity Myths That Will Hurt A Small Business  By : Erin Ferree Having a brand identity is extremely important to your business's success. However, many business owners have misconceptions about brand identities that can damage their businesses. All About Visual Vocabulary and how it can help your small business  By : Erin Ferree Think of your logo as the "superhero" of your brand, and the Visual Vocabulary elements as its "sidekicks"; in many design applications and finished materials, your logo won't appear by itself. It will have the help of all of these Visual Vocabulary elements to accomplish its job of communicating and connecting with your target market. Choosing the Right Color Palette For Your Brand Identity  By : Erin Ferree Color is a highly personal experience—everyone has favorite colors, and other colors that they absolutely don't like. So, how do you determine which colors that will work for your business identity, and that will send the right message to your potential clients. The Building Blocks of Visual Vocabulary: Consistency  By : Erin Ferree Your Visual Vocabulary consists of the secondary design elements that are used in conjunction with your logo to form your brand identity. Your Visual Vocabulary is composed of the graphics, font styles, colors, and even the type of paper you choose. Once you have determined the elements to use in your Visual Vocabulary, it is important to use those elements consistently throughout all of your marketing materials. Advertising And Marketing - Corporate Branding  By : T J Madigan In the cutthroat world of business, every company is consistently vying for the interest and attention of consumers and constantly looking for ways to expand their market. Branding Strategy Firms - Getting The Experts  By : T J Madigan Creating a brand is more than just having a name and an identity, more than just having a trade mark and having a catchy phrase it is about putting all of these components together and making them work for you. A Logo Isn't A Tattoo! Why Your Personal Tastes Have Nothing To Do With Your Logo  By : Erin Ferree As a business owner, one of the most important business decisions you'll make is choosing the design of your logo. Many business owners make the mistake of basing their logo choices on their personal preferences. But your 'likes' should have very little to do with your logo design. Professional Logo Design - I Don't Need One; I Am A Small Business!  By : Jeff Marsh 7 times out of 10, small business owners think that they do not need to invest in getting a professional company logo design. Read why this could be a costly mistake. The Promise: Developing Your Company's Brand Message  By : Carol Palmatier With a strong brand message, your company has the opportunity to bond with consumers in a powerful and emotional way. What does your brand say? Three Affordable Ways To Build Your Brand Image Online  By : Evan Mangan Building a small business brand can appear daunting and expensive. This article explains how a small business can build its brand via an iPod download, through tapping into the YouTube community and gaining referrals through a social network site. Marketing's #1 Rule  By : Scott Campbell Small business owners typically fall into the trap of the marketing technique of the week. What they come to learn over time is that marketing is an ongoing process and department by itself. Uncovering your hospitals strengths  By : Kelly Robbins We've all been hearing about the importance of branding your organization. We all agree that it's important and should be done. You need to be different from your competitors. However, saying you need to have a brand, or identity, and having a brand are two very different things. Branding Companies And Their Worth To Your Business  By : T J Madigan One can either go for corporate branding or for product branding - either way, your company will benefit from any strategy implemented by any of the two. For a specific case though, there would be one branding approach that would fit a situation better - and each has its own pros and cons. 5 Key Lessons I Learned From Working at AOL About Creating a Brand for Your Business  By : Mary Foley Every company has a brand. The question is, “Is it working for you?” Creating a brand isn’t just for the big companies; it’s for companies of all sizes. We’re all fighting for attention from our target customers. If you don’t create a brand, then you risk not being remembered and not being emotionally attractive. Both are a prerequisite for sales. Naming Software For Your Corporate Branding Needs  By : T J Madigan Corporate branding involves getting a good business name for your company. A good business name is one way of getting noticed in the industry you are in, and it is a means of getting your customers to easily remember you. The Corporate Branding Triangle  By : T J Madigan Starting out a new business can be a daunting task, especially for people who are neophytes and dont have any knowledge in the ins and outs of business. Corporate Branding And Logo Design  By : T J Madigan Many people say that the key to succeeding in business is through constant improvement and innovation, the ability to keep up with the ever-changing trends in the industry. Read Corporate Branding Books And Learn The Ropes  By : T J Madigan If you would like to learn more about corporate branding and its concepts, you can learn a lot by reading related articles in any publication available. You will be able to have an idea as to what it is and what it can do for your company. It will make you appreciate the value of corporate branding and how it eventually affects your bottom line. Corporate Branding Services And Positioning Your Company Right  By : T J Madigan Are you having trouble getting a committee in your company to create a branding strategy for you? Do you find it a complicated task to come up with effective branding tactics? Does your existing branding campaign fall short of your expectations? Are you at a loss on what to do next? A Guide To Internet Strategy And Corporate Branding  By : T J Madigan One always wants to have a good reputation in the business one is in. You do everything to build your name and establish it as a company of choice for consumers to buy quality products and efficient services at. You focus your marketing efforts towards creating an image and evoking a certain feeling when your company name and logo is seen or heard by your customers. The Value Of Signage Branding  By : T J Madigan In the world of business, visibility is an important element in increasing consumer awareness and interest. However, this is not solely relevant to the strategic placements of products in the market but also the location of the establishment and the attractiveness of the signages as well. Branding And Your Corporate Personality  By : T J Madigan In the cutthroat world of business, people constantly thrive in the sheer competitiveness and challenge of pitting against one another. For corporate executives it is continuous climb to be top, and never allowing themselves to rest on their laurels in the highly pervasive fear of being toppled by mercenary competitors. Corporate Branding Strategy - The Tips For Branding Success  By : T J Madigan One important question for many businesses is what makes a corporate branding strategy successful? Whether a company is looking to create its own brand or to make it over, ensuring success is a top most goal. The Art of Advertising and Branding  By : T J Madigan Nowadays, it is quite fascinating how companies from different industries try to constantly outdo one another. If you are not observant enough, try checking out the all the creative advertising and branding strategies they use to their advantage just to gain at least a few significant steps ahead from their competitors. A New Great Approach to Corporate Branding  By : T J Madigan There are a growing number of companies who are now paying more keen attention in creating and maintaining a strong corporate brand. They are decidedly taking a leaf out of the experts books, from big conglomerates that have valiantly stayed at the top position through the year amid the stiff competition ensued by other key players in the industry. Is Your Logo Helping or Hurting Your Business?  By : Tibo Gordon Trademarks and Logos make up the most international language in the world. An excellent logo can cross many barriers and provide your organization with a means of delivering to your customers an unequivocal and uniform message. 7 Steps Any Solopreneur Can Use to Build a Winning Brand  By : Mary Foley Your brand is the experience your target customers have while interacting with you. If their experience evokes a strong, positive emotional response, then you’ve got a great brand. Why? Because customers buy from emotion and back it up with their head. If your customers have trouble remembering your name when you’re not actually in the room then you need to work on your brand. From Better to Best - Corporate Branding  By : John Morris Have you ever wondered how multi-national companies like McDonalds, Coca-cola, Microsoft, Apple, Intel, Motorola, Sony and UPS came up with their names? Just think, if these companies have some lame or forgettable brand name, would they be as big as they are now? Every company starts out by thinking of a name... The Difference Between Deal and No Deal Isn't What You Think  By : Mary Foley Branding is the key to unlocking your customer’s emotions because a brand is all about a person’s gut feeling about your company, product or service. Create a strong brand with a strong emotional experience that attracts your target customer and you’re on your way to “deal”, “deal”, “deal”, over and over again. Creating Brand Loyalty  By : Bill Shirley Brand Loyalty is a powerful source of sustained profitability. But many senior executives have no idea how to create Brand Loyalty. This article discusses why creating brand Loyalty is so difficult and what you can do to promote it. What is a Brand?  By : Kae Groshong Wagner Learn the eight components of branding that any size company can use to create a brand and inspire customer loyalty. Why you need to stake your claim  By : Kelly Robbins What do I mean by stake your claim? No, I'm not talking about digging for gold in the Wild West. I am, however, talking about marking your territory. I am talking about being the first to publicly say that you discovered something and it's yours. I am talking about being the first to "claim" to do something different and better than your competitors. Corporate Branding Revealed  By : Anthony Samuel Discover what is corporate branding and how it is used by businesses. Branding Businesses For Unique Exposure  By : Joe Bella Anyone who doubts the power of brands is missing out on a great opportunity. In an era when differentiation is crucial and raising prices is all but out of the question, one solution is branding - using and promoting high-profile consumer brands on the tabletop and on the menu (often referred to as brand-listing). [1] [2]	Sign Up for a free account or learn more. 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